Katie is a strategic marketing leader with experience driving business growth, marketing campaign success and brand excellence.
FEH Design
Firm Leadership | 2024 - Present
Strategic growth and creative design leader responsible for firm-wide brand alignment, visual storytelling, and sector marketing direction.
• Lead high-visibility creative initiatives, including proposal design, brand storytelling, and digital content strategy.
• Partner with leadership to guide brand vision, ensuring design excellence and consistency across all client-facing materials.
• Direct marketing and creative action plans for multiple market sectors, aligning visual communication with business goals.
• Analyze marketing data to inform strategy and refine creative approaches based on measurable outcomes.
• Introduced firm-wide strengths-based and emotional intelligence initiatives (Working Genius, Evoke EQ) to foster collaboration and creativity.
• Co-lead quarterly leadership meetings and contribute to overall firm growth, culture, and brand development.
Creative Communications & Campaign Leader | 2012 - Present
Core creative responsible for design, content development, and brand consistency across campaigns, presentations, and digital platforms.
• Designed and executed a full firm brand refresh and rollout, ensuring cohesive visuals and messaging.
• Created compelling marketing materials (proposals, campaigns, and digital content) that balance aesthetic appeal with strategic clarity.
• Led social media strategy and visual storytelling, growing engagement and reinforcing brand authenticity.
• Collaborated with cross-functional teams to develop market research and new business opportunities.
Bond Referendum Campaign Leader | 2016 - 2025
Creative strategist leading over $112 million in successful public education bond campaigns through thoughtful, community-driven design.
• Directed all visual and narrative elements across multi-platform campaigns including branding, messaging, video, and social media.
• Led volunteer committees and community groups, guiding creative execution with empathy and clarity.
• Designed campaign ecosystems that fostered trust and inspired community action.
• Recognized for creating campaigns that were visually striking, emotionally resonant, and results-driven.
Shive-Hattery Inc. | Marketing Coordinator | 2006- 2012
• Managed marketing operations for a 50+ person office, coordinating proposals, advertising, events, and communications.
• Launched and managed digital presence and early social media marketing, building awareness in new channels.
• Developed and executed integrated campaigns to improve win rates and strengthen
firm branding.
Education
St. Ambrose University
Davenport, IA
Bachelor of Arts (B.A.), Public Relations / Marketing Communications