Associate Principal & Business Development Leader | FEH Design | 2023 - Present

• Lead strategic marketing initiatives across multiple sectors, including goal setting, client-specific planning, and brand positioning.

• Develop and execute annual marketing action plans, collaborating with teams to ensure alignment with business objectives and market trends.

• Analyze marketing and business development data, providing leadership with insights to optimize strategies and drive growth.

• Oversee client relationship management database, ensuring data accuracy and effectiveness in tracking engagement.

• Participate in firm-wide decision-making as part of the leadership team, contributing to strategic direction and business growth.

• Champion professional development initiatives, introducing Working Genius and Evoke EQ to enhance team collaboration and performance.

Creative Communications & Campaign Leaders | FEH Design | 2012 - Present

• Manage multi-channel marketing efforts, including proposal development, content creation, and brand storytelling to enhance visibility and client engagement.

• Design and execute marketing materials, including graphics, presentations, and digital content, ensuring consistent and compelling brand messaging.

• Oversee social media strategy and implementation, driving audience engagement and expanding brand awareness.

• Lead community engagement initiatives, including Design Spark Sessions, to foster meaningful client relationships and brand trust.

• Conduct market research and trend analysis, identifying opportunities for business growth and strategic positioning.

• Collaborate with firm leadership on branding and marketing strategies, ensuring cohesive messaging across all platforms.

Bond Referendum Campaign Leader | FEH Design | 2016 - 2024

• Led marketing and communications strategy for K-12 school district and community bond referendums, securing over $112 million in funding for public education.

• Developed and executed integrated campaign plans, including digital, print, and community outreach to maximize voter engagement.

• Facilitated volunteer community groups, guiding them through the referendum process and ensuring effective communication strategies.

• Designed and produced marketing collateral, including social media content, brochures, presentations, and video materials to support campaign goals.

• Implemented data-driven social media strategies, creating content calendars and engagement plans tailored to each campaign’s audience.

Marketing Coordinator | Shive-Hattery Inc. | 2006- 2012

• Managed marketing operations for a 50+ person architecture/engineering office, balancing multiple priorities in a fast-paced environment.

• Led the development of proposals and marketing collateral, incorporating graphic design, messaging strategy, and content creation.

• Analyzed proposal performance metrics, providing actionable insights to improve success rates and refine marketing approaches.

• Coordinated advertising, sponsorships, and public relations efforts, ensuring brand alignment across all initiatives.

• Played a key role in shaping the company’s social media strategy, developing guidelines and content plans to strengthen brand presence.

• Developed and implemented corporate wellness and professional development programs, fostering engagement and team cohesion.