Katie is a strategic marketing leader with experience driving business growth, marketing campaign success and brand excellence.

FEH Design
Firm Leadership  |   2024 - Present
 
Strategic growth and creative design leader responsible for firm-wide brand alignment, visual storytelling, and sector marketing direction.
•   Lead high-visibility creative initiatives, including proposal design, brand storytelling, and digital content strategy.
•   Partner with leadership to guide brand vision, ensuring design excellence and consistency across all client-facing materials.
•   Direct marketing and creative action plans for multiple market sectors, aligning visual communication with business goals.
•   Analyze marketing data to inform strategy and refine creative approaches based on measurable outcomes.
•   Introduced firm-wide strengths-based and emotional intelligence initiatives (Working Genius, Evoke EQ) to foster collaboration and creativity.
•   Co-lead quarterly leadership meetings and contribute to overall firm growth, culture, and brand development.

 

Creative Communications & Campaign Leader  | 2012 - Present 
Core creative responsible for design, content development, and brand consistency across campaigns, presentations, and digital platforms.
•   Designed and executed a full firm brand refresh and rollout, ensuring cohesive visuals and messaging.
•   Created compelling marketing materials (proposals, campaigns, and digital content) that balance aesthetic appeal with strategic clarity.
•   Led social media strategy and visual storytelling, growing engagement and reinforcing brand authenticity.
•   Collaborated with cross-functional teams to develop market research and new business opportunities.

 

Bond Referendum Campaign Leader  |  2016 - 2025 
Creative strategist leading over $112 million in successful public education bond campaigns through thoughtful, community-driven design.
•   Directed all visual and narrative elements across multi-platform campaigns including branding, messaging, video, and social media.
•   Led volunteer committees and community groups, guiding creative execution with empathy and clarity.
•   Designed campaign ecosystems that fostered trust and inspired community action.
•   Recognized for creating campaigns that were visually striking, emotionally resonant, and results-driven.

 

Shive-Hattery Inc.  |  Marketing Coordinator  |  2006- 2012
•  Managed marketing operations for a 50+ person office, coordinating proposals, advertising, events, and communications.
•  Launched and managed digital presence and early social media marketing, building awareness in new channels.
•  Developed and executed integrated campaigns to improve win rates and strengthen
  firm branding.

 


Education

St. Ambrose University

Davenport, IA

Bachelor of Arts (B.A.), Public Relations / Marketing Communications